It’s tempting for a small business on a tight budget to play safe and rely on a simple Yellow Page listing and the occasional local press ad. At the other extreme, it’s all too easy to splash out on expensive but unproductive advertising. Choosing the most appropriate advertising media is essential to achieve cost effective advertising. Targeting the Customer Choosing the right media demands a clear picture of your customer base. A simple DIY market survey will tell:
- Who are your target customers?
- Where do they live?
- What media do they read, listen to or watch?
- What are they looking for?
This post originally appeared on