Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 3

Networking: Networking has become something of a lost art. Wow, that is a big statement. But here is what I mean by that. We will often become acquainted with just one part of an individual rather than understanding the complete individual. Each of us have lead lives that are filled with a diverse passed. We are too often completely focused on the needs of the immediate to stop and listen the history of the individuals we are talking with. Sometimes there just isn’t enough time but that is still no excuse for purposely getting to know someone and the abilities that they provide. There are two things that could be both the greatest tool in networking but also the greatest challenge to our ability to network. Social Media has created a generation of individuals that know everything and yet nothing about those they interact with. It is the greatest tool that can connect virtually anyone across all geographical barriers. We no longer need to show up at one place to interact. However, with all the connection, it causes us to feel that we don’t have the time to go any deeper in any one topic. We have too many others that need to be contacted or too many relationships that need to be maintained. Currently the average individual has 338 friends on Facebook.  Summits and Events have become more of a show. A loud sometimes obnoxious gathering of individuals that attempt to show everyone else how great they are doing, because they can spend more than the other guy. Many of the after parties are a time when everyone ‘lets their hair down” and no one remembers what happened the next day. I know that has always been part of sales and network. Fact is China has a long history of doing business with only those that they eat and drink with. But the difference is that the American culture takes after parties to a club or something similar and no one talks to anyone. I know… I have probably stepped on some peoples toes. But if you can stick with me through this you will be able to increase the ability to expand your network and create relationships that will help improve your brand. To be an incredible network focus on these few simple points. It will GROW your Brand. When meeting with someone, make it a point to learn one thing about them that is beside the point of what your original topic of discussion. I am always amazed at the talent that people have hiding just beneath the surface. At a recent event I had the privilege of meeting with a talent young lady. Gabby was speaking on email marketing at the event. She is very passionate and has spoken on this topic many times. She really knows her stuff. But here is the interesting thing. She would love to focus more on organic social media. Her talent in creating organic social media is equal to her […]

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