Friday, 29 September 2017

Create a Sellable Product: Self Employment Without Strings?

Want to create a sellable product? Inventing a hot-selling item can be a very quick route to success, but it’s not a highly-likely one for most to achieve. It certainly seems like a bit of a drag to work at home, still doing someone else’s projects and meeting someone else’s deadlines. Is invention the only way to achieve self employment without strings?

Self Employed…for Someone Else?

After days, weeks, perhaps months of hard work, it’s all finally started to pay off. The work at home job opportunities are pouring in and so is the money…but somehow, it doesn’t quite match the dream of self employment, does it? After all, there are still people to answer to, deadlines to meet and set goals to be achieved - goals set by someone else, of course. It’s hard for self employed professionals to be told what to do, and at times it can make the joy of being self employed leave a bitter taste in the mouth. Why not simply create a sellable product, market it and achieve self employed success the “easy” way?

Can’t Anyone Create a Sellable Product?

The Internet makes a lot of things easy these days especially when you have e commerce web designers, and almost anyone can strike out to become a self-made entrepreneur using this fabulous tool. Create a product to sell, create a Web site to market it from and watch the money come tumbling in…right? The trouble is, none of this is at all as easy as it sounds when glibly stated. Creating a product takes time, testing and lots of trial-and-error. Even when the product is created, there is absolutely no guarantee it will sell. Depending on what the product is, there may be patents, licensing fees and government testing standards involved all well - things which cost a great deal more money and effort. But selling online to achieve self employment certainly isn’t impossible, either.

Self Employment Without Strings

In a way, every single self employed professional out there is selling something. Whether self-marketing products and services, or shopping around online to find work at home job opportunities and gigs, the self employed story is somewhat similar for all. Even when mass-marketing a service or product to the world, there are people to please - customers and clients who expect a certain level of quality. Whether the job is writing on demand (with topics, even certain keywords being dreamed up not by the writer, but the buyer) or simply selling the Web, it’s necessary to work toward pleasing someone else. In self employment, there is little self-serving and self-pleasing, because it’s necessary to receive money from others to keep the career going. However, it is possible to carefully choose products and services to offer, to be discerning in opportunities, jobs and gigs accepted and to maintain a certain standard in work. That, in a way, is self employment without strings.

The previousblog post Create a Sellable Product: Self Employment Without Strings? was originally seen on http://mastermindseo.org/



This post originally appeared on
https://mastermindseo.org/how-to-create-a-sellable-product/

Thursday, 28 September 2017

Business Success with Web 2.0: How to Use Social Networking in Your Business Marketing Plan

Take advantage of the new interactive social networking developments to significantly grow your business. Learn how they work and which ones are appropriate for your business. Understanding how your target market uses these new tools will help you to use them to effectively impact your business' bottom line. Web 2.0 has taken the Internet and changed it from a one way conversation with website visitors to real interactions. The evolution has changed the way software developers look at opportunities to create new programming. Some of the biggest most important developments include social networking sites, video sharing sites, wikis, blogs, and folksonomies. All of them can be used for creating new ways and possibilities for marketing your business.

Using Social Networking in Your Business Marketing Plan

Sites such as Facebook, Linkedin, Ning, Perfect Networker and Fast Pitch are all opportunities to network and interact with your target market. Developing relationships is more important than ever in today’s marketplace. These sites give you the opportunity to interact with folks allowing them to get to know you and develop that level of trust that is so important in their buying decisions.

Using Video Sharing to Market Your Business

These sites have become very popular and can be a great addition to any blog. Talk about allowing folks to get to know you and create your reputation as the expert in your target market! Posting video on sites like YouTube, Google Video, and BrightCove gives you an opportunity to make an emotional connection with your target market.

Using Wikis to Share Knowledge about Your Business

Wikis are web pages that allow anyone or a specific group of people to add to the content, comment and edit. They are great for sharing knowledge and a sense of community. Want your clients to feel connected with you and your company? Create a wiki where they can interact with you. Sites such as Wetpaint, Squidoo and Hubpages offer these options and they are free.

Using Blogs to Reach Your Market

Blogs are very different than the traditional web page which is very stagnant. Blogs are constantly being updated and allowing you to share more of yourself and who you are. Readers can comment on your posts and you can begin that all important relationship development. Even the micro blog called Twitter allows you do interact and develop relationships.

Using Folksonomies to Draw Attention to Your Site

Heard of Folksonomies? You have you just didn’t know it. Think of sites like Digg, Stumble Upon and Delicious. They are all sites that allow you to tag items on the web that you find of interest. The more an item is tagged the more attention it gets. You can tag your own items and ask your sphere of influence tag them as well to give them a higher relevance. Business owners can incorporate all of these items into their marketing plan. First, with some help from a web designer in traverse city you can do some research to determine if your target market can be reached with these tools. If not, be careful to not get sucked into the latest fad for the sake of the fad. But by all means, if your ideal client can be touched by using Web 2.0 tools, get busy.

Business Success with Web 2.0: How to Use Social Networking in Your Business Marketing Plan is republished from http://mastermindseo.org/



This post originally appeared on
https://mastermindseo.org/social-networking-role-in-business-marketing-plan/